Privacy Policy

Last Update: 04/25/2020

Privacy Notice and Policy

By installing our mobile application or in any way using or accessing our services, you accept the terms and conditions of this Privacy Policy and the processing of your personal data.

Information about personal data we collect

When you register for Lively Health services, we collect personal data from you such as: your email address, first and last name. When you continue using the Lively Health services you regularly upload personal data onto your account such as, depending on your use of the services, lifestyle routines, your height, weight, age, and blood pressure readings. In an ongoing effort to improve our services, additional personal data may be collected from you. In such cases, we will notify you when the personal data collection takes place.

Our use of your personal data

Your privacy is important to us and we will only process your personal data in accordance with this Privacy Policy and relevant personal data regulation.

Data processing necessary to provide the Services

As a part of offering the Services to you we process your personal data that you provide us with at the time of registration, such as:

  • First and last name
  • E-mail
  • Device identifier, i.e. information on what device, IP-address etc. you use to register and log on to the Services

As you continue to use the Services, you will regularly provide Lively Health with further personal data. It follows from the nature of the Services that we must process such data that you upload to the Services to enable the Services. This processing is a pre-requisite for us being able to offer the Services to you. If you connect to the Services using a Third-Party Application (e.g., Facebook, Google) Lively Health will collect and use your personal information from such Third Party Applications such as your username, name, profile picture, and email address.

Some of the data mentioned above, collected from you and processed by Lively Health for certain features of the Services, is possible for us to delete and cease processing for the future if you so require, without you having to terminate your use of the entire Services, i.e., not all data (submitted over time by you to us either directly or through third-party services) is required for you to still be able to use the Services.

If you want us to cease processing certain data about you under this category, we will inform about the consequences of such cease, i.e., how it will affect your use of the features of the Services.

Customer relationship as a legal ground

It should be noted that marketing sent by Lively Health to you on the basis of a customer relationship as a legal ground for processing personal data, does not require a consent. Such data will be processed and used in compliance with relevant personal data regulation.


Lively Health Services are based on a profound knowledge of best practice with regard to health. In addition, Lively Health analyze the usage of the Services, in order to provide you as a user with the most relevant features of the Services as possible with regard to your potentials and preferences. In analyzing the usage of the Services, Lively Health will process certain data for so-called profiling.

Profiling means processing of your and other users’ personal data to analyze or predict aspects of your use of the Services. The data processed will be user habits where we will track actions taken by you such as when you move between screens, press buttons and take actions on the Services. The purposes of the profiling is to monitor how engaged users are in different features of our Services, find out ways to make the Service more effective and vary the features or content to better match your individual usage patterns and preferences.

Lively Health processing of your personal data for profiling purposes as described above, does not require any consent as a legal ground to be processed. If this should be the case, i.e. if, under relevant personal data regulation, consent is required for the use as described above, you hereby give your consent to Lively Health using your personal data as defined above for profiling, for the purpose of improving the Services and for providing customer support.

Marketing – legitimate interest

Lively Health may use your personal data for profiling and marketing purposes via emails, notifications, or other messages by Lively Health or Lively Health selected business partners. Profiling will be used for marketing purposes to enable personalized and relevant offers to you, based on your preferences, see more above under Profiling. The use of personal data for marketing purposes will only concern such offers that have a close relation to your use of the Service, and the offers will be sent to you by Lively Health; no personal data will be transferred to third parties for marketing purposes.

This processing is based on a legitimate interest, on our side the interest to offer you the best possible service, on your side the possibility to be offered relevant products and services relevant to your use of the Service and for third parties to reach you with such offers. In other words, we are of the conclusion that consent is not required. If this should be the case, i.e. if, under relevant personal data regulation, consent is required for the use as described above, you hereby give your consent to us using your personal data as defined above.

Rectification of personal data

You have the right to request access to and rectification or erasure of your personal data processed by Lively Health. If a request for rectification concerns data that is necessary for Lively Health to offer the Services, such requests will have the effect that your account will be terminated at Lively Health. If you wish to exercise this right, please do so by using the service offered within the Settings section of the app.

Transfer of data

Personal data collected from you may be shared with third-party providers of Lively Health that process personal data on behalf of Lively Health; such as server hosting providers, data storage providers, companies carrying out system and sales performance monitoring, customer support systems- and payment service providers. These service providers will be considered processors of your personal data. At times, some of your personal data may be transferred and processed to processors, as described above, that are established in the United States or other countries (some of which will be outside the EEA). We may also transfer your personal data in the event that our business (or part of it) is sold, for instance as part of a merger or acquisition.

Lively Health will always apply safeguards to protect your personal data from unauthorized disclosure. In case of transfer of data to third parties that are outside of the EU or EEA and that do not offer an adequate level of data protection, Lively Health will apply the EU Commission’s model clauses and/or binding corporate rules, or similar instruments/mechanism, for the safeguarding of integrity and security. In no event does Lively Health transfer personal data to third parties with the right for such parties to use the data other than on behalf of Lively Health.

Lively Health may further disclose your personal data in order to comply with a legal or regulatory obligation, if we reasonably believe that this is required by law, regulation, or other legislation, or in order to protect and defend Lively Health, our business partners or users’ rights and interests, subject always to relevant applicable personal data regulation.


You have the right to receive your personal data which you have provided to Lively Health, in accordance with relevant personal data regulation, provided that such request does not adversely affect the rights and freedoms of others.


If you have any questions or complaints about our processing of your personal data, you are welcome to contact us at privacy@joeliufoundation.org. You also have the right to lodge a complaint with a supervisory authority.

Security of the personal data we process

The security and integrity of your personal data are important to us. In addition to complying with applicable relevant personal data regulations, we use accepted industry standards, technologies, and procedures in order to protect the integrity of your personal data and to prevent any unauthorized access. However, no system can be 100% secure, and despite our efforts, there is always a risk of unauthorized access to your personal data. By using our Services, you assume this risk. We also urge you to use a unique and strong password to your user account on the Lively Health services as well as to protect such password. You should further limit access to your computer and browser and log out after having used Lively Health services.

Notice for Minors

If you are under age 16, you are not allowed to submit any personal data through our Services. Further, we encourage parents and legal guardians to monitor their children’s Internet use and to help us in enforcing our Privacy Policy by instructing their children to never provide any personal data through our Service without their permission. If you become aware that a child under the age of 16 has submitted personal data to us, please contact us at privacy@joeliufoundation.org.

Your Acceptance of these Terms

By using this app, you agree to all of the terms of this privacy policy. If you do not agree, please do not use our app. Your continued use of our app following the posting of changes to this policy will be deemed your acceptance of those changes.

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